Content performance against targets for Are Media

One report that tracks content from five channels against targets.

The problem

• User acquisition reports were spread across many spreadsheets.
• Stakeholders saw different numbers depending on which spreadsheet they used.
• No one could see which content performed best when deciding what to create next.

What I built

• One report showing progress against targets for all five acquisition channels.
• A forecast for the months ahead.
• A ranking of every piece of content by its combined results across all channels.

The results

• Everyone sees the same numbers, and no one updates a spreadsheet by hand.
• The team plans new content from what performed best across all channels.

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