Content performance against targets for Are Media

Five channels of content data consolidated into one view of progress against targets.

The problem

• Are Media reported user acquisition across multiple spreadsheets maintained by hand, pulling data from Google Analytics, Outbrain, Google Search Console, Brightcove and Sailthru.
• Stakeholders saw different numbers depending on which spreadsheet they used.
• With each channel reported separately, no one could see which content performed best overall when deciding what to create next.

What I built

• A single report with progress against targets across all acquision channels, and a forecast for the months ahead.
• Ranked content on metrics consolidated across all distribution channels.

The results

• One set of numbers without anyone updating a spreadsheet.
• New content based on the best performing content across all channels.

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