Webinar: Automation and where AI fits in
A free webinar comparing workflow builders, custom code and AI for recurring business processes.
- When:
- How long: 55 minutes, including questions.
- Where: Online on Google Meet. The link arrives by email.
- Cost: Free.
Most automation advice begins with AI. In practice, most of the work that teams want automated follows clear rules.
This session builds one process three ways: a workflow builder, custom code, and an AI agent. The example is the registration workflow behind this webinar.
- You register
- Join link and invite
- Reminder, day before
- Text, hour before
- Recording, next day
We compare them on cost and reliability.
AI can play three roles here:
- Writing the automation. Where it currently adds the most value.
- Running inside the automation. For steps without structured rules that require human-like judgement.
- Taking over the whole process. Using AI agents.
What we cover
Workflow builders: Zapier, Make, Power Automate and n8n
- What a five step workflow costs at 10,000 runs a month.
- The limits: debugging, version control and clunky custom code steps.
- Self-hosting options to reduce costs.
Custom code: Google Apps Script
- Free, and already authenticated against your Google Workspace data.
- The quotas and execution limits to plan around.
Custom code: durable workflows
- Automatic retries, a record of every run, and pauses of weeks or months between steps.
- Demoed on Cloudflare Workflows, but have equivalents in other public cloud providers.
Using AI to write custom code
- Things to watch out for when using AI to write code.
Using AI for steps without a fixed rule
- Interpreting unstructured enquiries, assessing priority, classifying open-ended responses.
- Comparing using AI agents, when you probably should have used a workflow builder or custom code instead.
A checklist for your own processes
- Four questions to decide which approach suits a given process.
Who this is for
- You work in operations, marketing, sales or finance, and your team moves data between systems by hand.
- Your Zapier, Make or Power Automate costs are rising, or are becoming difficult to maintain.
- You ruled out custom code because of the time required.
No coding background required. Code examples are explained in plain language.
Register
Registration is free. You will receive the joining link by email, along with the recording afterwards if you cannot attend.
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